What is Content Marketing?
Content marketing is the creation of well, you know....content. And then posting it anywhere and everywhere that you can potentially attract people into your marketing circle.
Blog posts, email newsletters, social media posts, YouTube videos, eBooks and even those freebies people want you to sign up for on their website. These are all considered, “content.”
Shameless plug for one of my freebies...
45 Tips and Tricks to Start a Blog the Right Way!
Not only does content marketing create a buzz and hopefully drive traffic to your website, but it can possibly increase your earnings.
Content marketing is a strategy being used by practically every business.
Are you using it? If not, get ready to learn how.
Most businesses don’t know exactly how to carry out effective content marketing. You need the right strategies to stand out and stay on top of your market.
People want quality content and they search for it everyday. It is this same quality content that Google wants. And when you produce it, Google will reward you by ranking your site higher within its search pages.
As a website owner, the best way to utilize your content is to market it through a content marketing strategy. While that may sound complicated, it really isn't.
Your strategy is basically determined by your audience or readers and is specific to what they want to see from you.
Prior to any content marketing you should decide on a strategy that will meet the needs of your audience, so that you will not just be spinning your wheels, sending out information that is not relevant to your followers.
Content marketing is like a first date. If all you do is talk about yourself, there won't be a second date.
Is content marketing really that important?
Whether you are a freelance photographer, a web developer or a stay at home starting a blog, you need content marketing, if you want to retain your clients, as well as attract new ones.
There are a number of valuable benefits to setting up a content marketing strategy, but I am only going to address two of them here.
It is critical to produce content that is easily shareable. #contentmarketing #blogtips @pixel26dotcom
When you are a newbie, nobody knows you exist and in order to build a name for your yourself, you need to come up with a content strategy to attract your audience and build your business.
Social media platforms are one of the best places to get a lot of eyes on your content, another is your email list. But if you haven't already started one, there is no better time than right now.
Creating captivating content consistently and publishing it on a blog is the simplest way to start a content campaign.
Once you have several posts on your blog, start scheduling them to be automatically published to your social media platforms on an on-going basis. This will ensure that you are getting your name out there consistently.
The more you post, the more people will see you and the more they will recognize you.
Creating an editorial schedule is a great way to stay on track. It helps you plan out your content and guarantees that you will never run out of things to blog about. There is an editorial calendar plugin that easily helps you create one right inside WordPress dashboard. Or you can use an online system like Trello.
If Trello is not quite your thing or you are more of a pen and paper kind of scheduler download my FREE content calendar template and get started today.
No matter what version you choose for your content calendar, the key, if you have not already picked up on it, is staying consistent. If you need help with yours, please comment below.
BE THE EXPERT
In the business world, there will always be competitors. You need to be the ONE that they remember in a sea of other businesses.
You have to stand out to get noticed.
Content marketing helps you to stand out and build a reputation as being someone that people can trust.
Some of your content should include tutorials or how to guides that accomplish tasks that are relevant to your industry. The more educational content you can provide your reader the better.
You want to show them you will help them succeed and are willing to give them all the tools to get there.
The more you give, the more you will be get back, in the way of shares and comments and much more.
The most successful entrepreneurs are the one that give as much as possible.
The most successful entrepreneurs are the one that give as much as possible. @pixel26dotcom
Make it shareable
Before the internet was around, it was not as easy to market yourself world wide. Most people just looked in the Yellow Pages for someone to help them.
Say, Aunt Ruth really liked that mechanic that worked on her car last week and tells you about him. You would try him out based on her recommendation. But he probably would not get much traffic from your Grandma that lives on the other side of the country.
Content marketing can work much the same way as a recommendation from Aunt Ruth, but it is even better.
Marketing content online reaches not just your local neighborhood, but potentially millions of your prospective clients around the globe.
It critical to produce content that is easily “recommendable” or more commonly referred to as shareable.
If Aunt Ruth happens to be on Facebook, she can now share her favorite mechanic’s website on her newsfeed and all of her friends will be able to check him out. Then if one of her friends shares it on their newsfeed, all of that friend’s friends can check him out and so on.
Having shareable content is a crucial component to any content marketing plan.
Just like Aunt Ruth's great experience with the mechanic, you want your readers to be able to share your amazing blog post on Facebook, Twitter and other social media platforms as easily as possible.
The best way to do this is to have sharing buttons available on your blog. There are literally hundreds of plug-ins that you can choose from that will place social sharing buttons on your site.
The buttons you see on this page are created by the Monarch plugin.
The easier it is to share your content, the more likely you will get shares.
Don’t make your readers hunt for the sharing buttons.
I know that if I can't just click that button and share it right now, it is very unlikely that I will make the extra effort to copy/paste it somewhere. Sometimes I do, but usually I will just move on. So, I will say it again, make it EASY and they will SHARE it.
It is a good idea to keep your blog updated with consistent new content to keep your readers engaged.
I know personally, when I find a blog with some interesting information and I start browsing around only to find that the blog has not been updated in months or years, it is frustrating.
I wonder if the owner will ever add any new articles or if the site was just abandoned.
I know there will be times when posting regularly may not be feasible with a busy schedule. That is when that handy-dandy post scheduler will save you from losing any of those precious audience members because of a lack of updates.
If you batch your posts and schedule them out, your readers will thank you for making the effort by coming back regularly.
It will just make your life much easier to create more than one post at a time and schedule them out so your readers will know when to expect your next amazing post.
When your readers are happy, your page views will go up.
Adding a new blog post every week is a great way to get even more traffic to your site and will let your readers know that you are still around.
You may be thinking, EVERY WEEK? Are you crazy? I can hardly think of what to write once a month.
Well, my friend, you really need to make an effort more than just 12 times a year. If you need some inspiration and ideas for blog posts there are plenty of resources out there.
When your readers are happy. Your life will run more smoothly and there will be an abundance of dancing fireflies in your backyard…Unicorns will fly by your window each morning and blow you rainbow kisses…. Wait, what??
Okay, of course, I am just kidding, but you get the idea. And I think this is a great place to pause as I am very distracted by all the giphys. LOL.
Well that concludes the FIRST installment of the Content Marketing series.
If you enjoyed this post, please let me know in the comments below and stay tuned for Part Two.
Is there something you want to see more of? Do you have a burning question that I have not covered? Please comment below - it is very likely someone else has that same question.